About Us


About us

Chris and his wife Ola founded Atlantic City Jewelry in 2005 on the simple guiding principle; “sell the best, charge a fair price and treat customers like family.” This montage has allowed Atlantic City Jewelry to grow and establish themselves as the most loyal, exciting and determined jeweler on the Jersey Shore. They take pride in offering their guests not only a unique experience, but the highest quality product. Hand-picked, or custom designed and crafted – either way you are getting a product backed by knowledge and passion.

Making Memories with Our Customers

Atlantic City Jewelry understands that every customer is unique. While the occasion and piece may be similar, the personal experience and feelings behind the purchase is vastly different and requires dedicated personal attention. Chris and his team are proud to offer that personal experience and that local family owned treatment that only a private jeweler can provide. It has always been important to Chris to be able to offer this one of a kind experience while still providing a range of price points to cater to their diverse clientele, and occasion.

“The Biele family name has stood for integrity in the jewelry industry on the Jersey Shore for over fifty years.”

Atlantic City Jewelry features a superb and extensive selection of costume jewelry, fine jewelry, an estate collection that is hands down the best in the area, as well as men’s and women’s watches. Gold, silver, platinum and diamond buying services are available as well as on-site jewelry repairs – usually done same day. Very proud to offer our signature line, Chris Biele Custom Designs; for the ambitious jewelry buyer who is looking for a truly distinct design. If you can dream it, Chris will bring it to life. Chris especially loves designing custom engagement rings, as he works one-on-one with the client to design the perfect ring that is a true depiction of the couple’s love.

Contact Us

Experience the difference personalized service from a local family owned business can make!